New York Logo Design

Logo Redesign

Legion Commercial Finance extends diverse Business Financing options across the US. Owner Dan D’Alessio sought a redesigned logo adaptable for various uses.

The Problem:

The initial logo designer provided image files within mockups that couldn't be resized for various purposes without losing quality, resulting in pixelation, and an unusable logo.

Design Draft

Color Palette

The Solution:

Upon re-creating the custom lettering and color scheme, I recognized the need for a redesigned logo icon. Thus, I presented Dan with several logo variations for the initial draft review round.

New Logo Icon

Business Card Mockup to put brand into perspective.

As a completely digital enterprise, Legion Commercial Finance didn't require print materials.

However, there was a need for brand announcements tailored for multiple social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.